The past few months at ADD Creative have been pretty hectic, hence the tardiness of the recent portfolio additions which were actually produced month or so ago.
A corrupt hard drive, in the middle of a very busy period, has caused several large headaches and severe tension on the purse strings. A reminder, if needed, that modern technology (thank you Norton Ghost) continues to make a designers life that little bit easier. Unfortunately, I failed to recover my Outlook contact database (maybe it was too large) so, if you’re waiting for an email from me, sorry it’s lost in the mail!
Currently on screen, 3rd floor at ADD HQ in West Yorks, we have some cracking new projects and in terms of creative scope and global positioning, times are certainly very exciting.
One website project, for an Australian client, aimed (initially) at the U.S. market is due to hit beta testing stage this week (end 18 Sept) is targeting (with a sizeable marketing plan and tested verticals) 1000 new visitors a week in the first instance. Keep your eyes peeled for some furry goings on!
A second brief, equally expansive in reach and highly creative, takes an innovative new product from a leading Yorkshire business and places itself in front of the Governors of the World’s largest Central Banks. Cutting edge technology on display with this client, or not, as the case may be!
Several new blogsite briefs have also recently come across the desk, which along with a rebranding project for an established commercial vehicle company, means numerous late nights and finger based R.S.I.
Not that I’m moaning!

