ADD Creative was asked to design a promotional leaflet for local travel agent First Event. The subject matter was the exhilarating sevens’ form of rugby union and, when coupled with the fantastic Hong Kong location, the look and feel was sure to have an exciting and vibrant feel to it.

The 5 day, Rugby 7s Hong Kong super break is inclusive of a 3 day stadium pass, 4 day metro pass, 5 star Langham Place Hotel and has Virgin Atlantic flights included for £1775.00 per person.

We’re talking a wow of a round the world trip and the graphic design certainly had to have its own wow factor to back it up.

The magnificent Hong Kong skyline really sets this piece up and the powerful rugby images finish the effort off in the corner. Let’s hope the conversion into bookings goes according to plan too.