So, 2010 arrives with a blanket of snow and the chill of the recession continuing to bite.
Early February, and we find Apple, deciding this the perfect time to launch ‘iPad‘. Apple are calling it ‘a revolutionary device for browsing the web, reading and sending email, enjoying photos, watching videos, playing games, reading e-books, and much more’. It may well be just 0.5 inches thick and lighter than any laptop or notebook, but will it be a success? Will it change the way we browse the internet? Does anyone want to carry something this size around, when your average modern mobile will be sufficient for ‘average Joe’s’ browsing needs? So is it Fad or Rad?
I don’t have the answers, sorry!
And, believe it or not, I’m not ‘that’ much of a geek or fickle fashion follower to even have the iPhone; not that I don’t like them you understand, I just wouldn’t make enough use of one.
Yeah, yeah, I know – I’m not typical but because I spend most of my week sat in front of desktop broadband internet, but you see where I’m coming from.!
Closer to home
After a slow start to January, not unusual in the design and advertising industry, but things are certainly picking up nicely. A few new clients on board, both graphic and website design and also some good sized SEO and SEM projects.
As a designer, first and foremost, I used to slump a little in the shoulders when faced with the technical aspect of improving client SERPS, but the more I’ve done it over the last few years the more I’ve begun to enjoy it. The marketing man in me loves the challenge of immersing myself in a client’s product and marketplace, before creating an indepth SEO report and subsequent website strategies. It isn’t always an easy process and results (gains or god forbid, failures) are easily tracked, which are of course by the nature of SEO inherent. But, as I don’t profess to operate in the higher echelons of the global SEO community, I’ve been able to positively affect the results for the size of clients I work with. That’s not to say these clients are small companies, the latest ADD Creative assignment turns over £3m + and is widely recognised within its field.
So, onwards and upwards, as I’ve been heard to say once or twice….
Look out too for Smash Themes, another project coming from ADD Creative and business partner James Morrison. Despite the perpetually advancing nature of web design and build technology, the cost of a competitor-busting bespoke coded website, loaded with functionality and backed by an intuitive CMS remains out of reach of many SMEs.
Smash Themes will provide the latest in high quality, custom website themes built on a rock solid back-end and CMS – we’ll back this up with efficient support and a tailored design and coding service that will take the base theme to another level. A competitor-busting level which, in effect, is a custom-made website to fit a client’s exact needs for a fraction of the price you’d expect to pay.
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Current graphic work in progress
I’m currently manipulating the pixels for a mobile hairdressing website, a respected dental practice site, a chemical valves and pumps website. Lots of other stuff bubbling away too, so fingers crossed for a successful 2010 for everyone.
I’ll post some of the graphic design soon.
